Premier Sports & Free Sports.

Created at DixonBaxi, we were challenged to sharpen and align two tonally and aesthetically distant sports channels. To create equal recognition and buzz whilst allowing them to champion the sports franchises that their fans love. For the idents we distilled the sports into their purest motions capturing their speed, precision and strength, converting them into simple and dramatic graphical compositions.


Idents Texturing, Modeling & Animation: Raquel Fernandes, Stee Shaw

OSP Animation: Stee Shaw

OSP Design: Patrick Nicholas, Neil Gilchrist

Brand Design: Patrick Nicholas, Neil Gilchrist

Creative Direction: Dan Capstic