Formula-E

Formula-E OSP

Gamifying the future of electric street racing for Formula E.
 
An immersive, new experience that reimagines the future of electric street racing through innovative race graphics, heroic title sequences, augmented reality and head-up-display systems that transform and gamify the viewing experience. A motion behaviour inspired by inertia underpins the precise infographics that translate the live telemetry data in real-time.
 

Credits

Client: Formula-E

Agency: DixonBaxi

Design & Animation: DixonBaxi